Meaningful doses
Amounts chosen to match the research, not to make the ingredient list longer.
Full disclosure
Every amount on the label. No proprietary blends hiding the details.
Independent testing
Each batch tested by Campden BRI, with the certificate a scan away.
Honest claims
We only say what UK law and the evidence allow. We think that's a feature.
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Ingredient by ingredient
Amounts per 20g serving
Micronised · 200 mesh
What it is
A compound made naturally in the body and stored in muscle, where it helps recycle the energy used in short, intense effort. Found in small amounts in meat and fish.
What we can say
Creatine increases physical performance in successive bursts of short-term, high-intensity exercise. The effect is obtained with 3g a day; each serving gives 5g.
Further reading: [REFERENCE]
Free-form amino acid
What it is
A non-essential amino acid named after the watermelon (Citrullus) in which it was first found. The body converts it to arginine.
What we can say
There is no authorised health claim for citrulline, so we make none. We include it at an amount in line with published research rather than a token dose.
Further reading: [REFERENCE]
Amino acid
What it is
The simplest amino acid, and one of the building blocks the body uses to make collagen, creatine and glutathione.
What we can say
No authorised health claim exists for glycine. It is here as a building block, and for its naturally mild sweetness.
Further reading: [REFERENCE]
Amino-sulfonic acid
What it is
Naturally concentrated in skeletal muscle, the heart and the eyes, where it is involved in fluid balance and calcium signalling.
What we can say
No authorised health claim exists for taurine. We describe what it is, not what it does for you.
Further reading: [REFERENCE]
From 1,000mg acerola cherry extract
What it is
An essential vitamin the body cannot make for itself. Acerola is a small Caribbean cherry, standardised here to 25% vitamin C.
What we can say
Vitamin C contributes to normal energy-yielding metabolism, the normal function of the immune system and the reduction of tiredness and fatigue.
Further reading: [REFERENCE]
Trimethylglycine
What it is
A naturally occurring compound found in beetroot, spinach and wholegrains. It acts as an osmolyte, helping cells regulate their water balance.
What we can say
Betaine’s authorised claim applies at a higher daily intake than this serving provides, so we don’t make it.
Further reading: [REFERENCE]
CDP-choline
What it is
A form of choline, a nutrient the body uses to make cell membranes and the messenger acetylcholine.
What we can say
Citicoline is a regulated ingredient with a maximum daily amount in supplements. No authorised health claim exists for it.
Further reading: [REFERENCE]
Potassium citrate · 15% NRV
What it is
An essential mineral and electrolyte, found in fruit, vegetables and pulses.
What we can say
Potassium contributes to normal muscle function and the maintenance of normal blood pressure.
Further reading: [REFERENCE]
Malate, bisglycinate, citrate · 53% NRV
What it is
An essential mineral involved in hundreds of processes in the body. We use three forms for a substantial, well-tolerated total.
What we can say
Magnesium contributes to the reduction of tiredness and fatigue, normal muscle function, normal psychological function and normal energy-yielding metabolism.
Further reading: [REFERENCE]
Trace mineral complex
What it is
A blend of naturally occurring trace minerals included to round out the hydration side of the formula.
What we can say
We make no health claim for this complex. Its full mineral profile: [FROM SUPPLIER SPECIFICATION].
Further reading: [REFERENCE]
Sodium borate
What it is
A trace element found naturally in fruit, nuts, pulses and wine.
What we can say
No authorised health claim exists for boron, so we make none.
Further reading: [REFERENCE]
Every milligram, in full
Try the full formula for yourself. Subscribe and save, or buy a single pouch.
Read the back, not the front
The one on the left is an illustration of a common industry practice, not any particular product. The one on the right is ours.
Illustrative "proprietary blend" label
Supplement facts · per 8g scoop
Five performance ingredients sharing 3.2g. Creatine alone needs 3g a day. You can't tell how much you're getting of anything.
Ante Meridiem
Per 20g serving
Eleven ingredients. Eleven numbers. Nothing with a ™ on it.
What we left out
Good formulation is as much about restraint as inclusion.
No caffeine
Have your coffee. We won't double up on it.
No proprietary blends
Every amount disclosed, individually.
No token doses
If it's not worth including properly, it isn't included.
No miracle promises
It's a very good supplement. It is not a time machine.
Nothing hidden, nothing left to chance
Subscribe for £38 a month, or buy a single pouch for £45.
Flavour
Flavour comes from cherry, with lucuma and beetroot powders, malic and citric acid for brightness, and 30mg of stevia leaf extract for a little sweetness. Glycine helps too, being naturally mild and sweet.
References
[REFERENCE LIST: peer-reviewed sources for each ingredient, plus the GB Nutrition and Health Claims Register entries for the authorised claims above.]
